[ten][doubtful – focus on] Website providers also manipulated some attributes inside the HTML supply of a webpage in an attempt to rank very well in serps. By 1997, search engine designers recognized that website owners were making attempts to rank very well within their internet search engine, and that some website owners have been even manipulating their rankings in search results by stuffing pages with extreme or irrelevant search phrases. Early serps, for instance Altavista and Infoseek, modified their algorithms in an effort to prevent site owners from manipulating rankings.[twelve]
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